Fresha Author - Jacob Mager

How to get more Google reviews for your salon in 2023

by Jacob Mager on February 6, 2023

Collecting Google reviews for your business is one of the easiest, most effective ways to build your online presence. Here's how to do it.

Q&A: The secret to winning six salon awards in two years

by Jacob Mager on February 14, 2023

110 on Ayr co-owner Claire Walker reveals her salon’s secrets to success, shares valuable advice for salon owners, and reflects on how Fresha helps her grow her business in this Q&A.

12 Facebook review best practices for salon owners

by Jacob Mager on February 17, 2023

If you want your salon to stand out, you need plenty of positive Facebook reviews. Here's how to get them, plus how to use them to win new customers and build relationships with regulars.

10 questions with the founder of the UK’s biggest barber chain

by Jacob Mager on February 23, 2023

Darran Gould, founder of Gould Barbers shares how Fresha plays a key role in managing his business, plus crucial advice for every barbershop owner.

7 Mother's Day marketing ideas for salons and spas

by Jacob Mager on February 24, 2023

From rewarding loyal clients with promotions to attracting new bookers with social media campaigns, we unpack 7 key Mother's Day marketing campaign ideas for salons and spas.

The 6 best ways to celebrate International Women’s Day with your clients and team

by Jacob Mager on February 22, 2023

From treatment packages to promotions, we unpack the 6 best ways to celebrate this International Women’s Day with your clients and team. Read the blog post now.

Female founder spotlight: Sasha Trutneva, owner of Tru Nail Art

by Jacob Mager on March 8, 2023

Sasha Trutneva, founder of Tru Nail Art shares advice on how to stand out from the competition, and how small businesses like hers can use Fresha to drive their growth.

Female founder spotlight: Kerry Hutson, owner of Skiin Laser Clinic

by Jacob Mager on March 15, 2023

Kerry Huston, founder of Skiin Laser Clinic reveals how she uses Fresha to cultivate her clinic’s reputation and free up time, plus how to build a loyal client base.

How to make the most of the spring rush

by Jacob Mager on March 16, 2023

With people eager to reinvent themselves, spring has the potential to be one of your most successful seasons. Here’s how you can prepare your business to make the most of it.

How to run the perfect flash sale this spring

by Jacob Mager on March 24, 2023

Flash sales are one of the best ways to boost sales while attracting new clients. Let’s dive into the five best practices that’ll help you run one this spring.

5 ideas for salons to make the most of World Health Day

by Jacob Mager on March 20, 2023

World Health Day is the perfect time to showcase your services, promote health and wellness to your clients, and contribute to an important global cause.

Female founder spotlight: Ella Hodgkinson, owner of A Touch of Tranquility

by Jacob Mager on March 23, 2023

Ella Hodgkinson, owner of A Touch of Tranquility, shares how she uses Fresha to grow her studio and give clients an experience that keeps them coming back.

Q&A with MASAJ: how to build a successful massage studio from the ground up

by Jacob Mager on August 17, 2023

Scarlet Amies and Alice Vaughn, founders of MASAJ, share what it takes to launch a massage studio, how Fresha helped them do it, and what other business owners need to do in order to see similar results.

Building Bristol’s first sustainable salon from scratch with Fresha

by Jacob Mager on February 1, 2023

Find out how the owner of Bristol’s first vegan beauty salon used Fresha to build a sustainable six-figure business from the ground up.

MARKETING

The 10 best Valentine's Day marketing ideas for salons

by Jacob Mager on January 26, 2023

Valentine’s Day is one of the most profitable times of the year for beauty and wellness. Make the most of it with these promotion ideas and marketing tips.

10 tips to make 2023 your best year yet

by Jacob Mager on January 2, 2023

It’s the perfect time to plan how you’ll boss your business in 2023. Use these 10 tips to win more clients, hit your goals and grow your business.

5 smart pricing tactics that will get you booked

by Jacob Mager on May 12, 2023

Fresha’s smart pricing features help you effortlessly fill empty calendar slots. Use these five tactics to set up effective off-peak pricing and last-minute offers.

6 ways to celebrate Pride Month with your clients and team

by Jacob Mager on May 5, 2023

Here’s how to plan for Pride Month ahead of time: from how to celebrate with your team and clients, to examples of Pride Month marketing and promotions you can run.

Ready, set, summer: your salon summer checklist

by Jacob Mager on May 19, 2023

Dive into our comprehensive checklist of the seven things you need to know to make summer a success for your business.

Email marketing: how to send blast campaigns that get you booked

by Jacob Mager on May 24, 2023

We unpack three tips to help your messages get seen, get you even more bookings and sales from your blast marketing campaigns, and keep your salon full of happy clients, year round.

15 text message templates to help salons get booked this summer

by Jacob Mager on May 30, 2023

We’ve put together a list of the top 15 text message marketing templates you can use to keep your salon full of clients this summer.

World Environment Day: your guide to salon sustainability

by Jacob Mager on June 5, 2023

World Environment Day is the perfect time to make your business more efficient, reduce waste, and create an eco-friendly salon brand. Here are 8 tips to help you do it.

How to take great photos of your salon

by Jacob Mager on June 6, 2023

Salon photos are key to making a strong first impression online. Dive into our step-by-step guide and learn how to take great salon photos that convince clients to book.

Pride in practice: salons who set an example with inclusivity

by Jacob Mager on June 8, 2023

Take a look at how these three successful businesses on Fresha are championing inclusivity and creating safe, LGBTQ+ friendly spaces.

6 salon service list tips to get you more online bookings

by Jacob Mager on June 16, 2023

Take these six steps to revamp your service list and turn it into a tool that attracts clients, while keeping it engaging and easy to read.

7 essential tips to elevate your salon’s customer service

by Jacob Mager on June 22, 2023

Here are the seven best tips you can use to elevate your customer service and keep clients coming back – whether they’re first-time visitors or long-term regulars.

Salon time management: how to effortlessly reduce calendar gaps

by Jacob Mager on August 2, 2023

Unbooked gaps between appointments cost you potential bookings and earnings. Here’s how to effortlessly fill those gaps with our new online booking optimisation tool.

H2 Salon on switching to Fresha, client care, and the beauty of online bookings

by Jacob Mager on September 14, 2023

H2 Salon is dedicated to helping clients celebrate their textured hair. Here’s why founder Dailey Green switched to Fresha, and the exciting results that followed.

An insider look at re:lax, one of East London’s favourite skin studios

by Jacob Mager on September 5, 2023

Founder of re:lax skin studio Katie White shares the story behind her success, and how she uses Fresha as a foundation to build the business.

How this salon wins back 15x their spend on marketing campaigns

by Jacob Mager on July 31, 2023

Fresha gives Blush + Blow every tool they need to create, send, and track impactful marketing campaigns that get them booked.

10 questions with Bridget Hannon, founder of one of London's most-loved salons

by Jacob Mager on July 18, 2023

Founder of Blush + Blow Bridget Hannon shares her journey as a salon owner, how she uses Fresha to manage her business, and what every salon needs to prioritise in order to grow and succeed.

Catching up with Nivarna Hair Studio, Springwood's hub for healthy hair

by Jacob Mager on August 10, 2023

Find out how Tanya Evans, founder of Nivarna Hair Studio, has kept her business at the forefront of the beauty industry for over 20 years.

10 questions with Tina Michael, founder of one of East London’s favourite salons Shoreditch Nails

by Jacob Mager on August 3, 2023

Tina Michael, founder of Shoreditch Nails, reveals why building a community is important for eve salon, and how Fresha helped her do it.

Bombshell Blow Dry Bar: how to build a community of loyal clients

by Jacob Mager on August 24, 2023

Bombshell Blow Dry Bar's founder Jeana Kassis reveals how she took her salon from idea to reality, and how she uses Fresha to keep clients coming back for more.

How to get the most out of every day with salon scheduling software

by Jacob Mager on August 7, 2023

Your salon scheduling software is the key to making every day more rewarding. Here are five ways you can use it to get more done every day, with minimum effort.

How this hair salon gets 5x more bookings with a single social media integration

by Jacob Mager on August 11, 2023

With Fresha’s social media integrations and memberships, Citryne Rose’s stylists are always fully booked, and clients keep coming back for more.

How this nail salon got fully booked within a week of opening

by Jacob Mager on August 28, 2023

Using Fresha to reach clients and take online bookings, Shoreditch Nails filled their calendar as soon as they launched. Then they did it all again when they opened their second venue.

Earn more, save time, and delight clients with the right salon POS system

by Jacob Mager on August 22, 2023

Find out how choosing the right salon POS system will let you keep more of what you earn, reduce no-shows, and offer a better client experience.

Prép Beauty Parlour on winning clients, saving time, and filling your calendar with Fresha

by Jacob Mager on September 29, 2023

Mika, founder of Vancouver-based Prép Beauty Parlour, shares how she built her salon with a relentless focus on client service and empowering her team. Plus, the most valuable benefit Fresha unlocks for her business.

How this salon makes every checkout seamless and secure

by Jacob Mager on September 6, 2023

With Fresha’s payment system on their side, Nivarna earns more each day, saves hours each week on accounting tasks, and reduces no-shows with upfront payments.

The story behind Menicure, Toronto’s top spot for men’s nail and skincare

by Jacob Mager on October 5, 2023

Spotting a gap in the beauty market, Richard Arnold built Menicure into one of Toronto’s most successful male grooming spaces. Here’s how he did it, with help from Fresha along the way.

Space Salon x Fresha: raising the bar for hairdressing in Vancouver

by Jacob Mager on October 10, 2023

Find out how Space Salon grew from a two-chair salon to a multi-venue destination for some of the best haircare services in Vancouver.

Your salon’s name, in lights: the benefits of an online marketplace

by Jacob Mager on September 13, 2023

Here’s every reason why your salon needs an online marketplace profile to grow, plus recommendations to help you choose the right marketplace for your salon.

How this massage studio opened three new venues in just two years

by Jacob Mager on September 15, 2023

MASAJ used Fresha’s all-in-one management platform to supercharge their growth – from managing their schedule to taking payments. In just two years, they opened three new venues. Here's how.

Salon Scavo’s founder shares the secret to 40 years of success

by Jacob Mager on October 16, 2023

Drawing on over 40 years of styling experience, Gianfranco Scavo founded Salon Scavo in 2018. Now it’s one of Toronto Canada’s favourite beauty destinations, with a 35-strong team and a diverse clientele “from ages three to 93,” as Gianfranco proudly puts it.

How to create and sell gift cards at your salon

by Jacob Mager on October 30, 2023

Learn all the ways gift cards can help you grow your salon, and how you can use your online booking platform to sell gift cards like a pro.

Benicky and Sons: running a barbershop that’s a cut above the competition

by Jacob Mager on November 7, 2023

Find out how Luke Benicky, founder of Benicky and Sons, has grown his barbershop with a little help from his booking platform, Fresha.

Catching up with Shag!, an overnight salon success

by Jacob Mager on November 16, 2023

Here’s how London-based salon Shag! uses Fresha to manage their growing client base and team roster, following their overnight success.

Huckle’s Chris Ward on building one of London’s most famous barbershops

by Jacob Mager on November 29, 2023

Founder Chris Ward built Huckle from the ground up into one of the biggest names in London’s barbershop scene. Find out how Fresha helped them do it.

Nimbus Co: bringing a new brand of wellness to Australia, with a little help from Fresha

by Jacob Mager on December 8, 2023

For Nimbus, every detail matters — including their choice of booking platform.

We’re giving away £500 worth of treatments on Fresha!

by Jacob Mager on December 18, 2023

We’re teaming up with SliderCuts to give away £500 worth of treatments to one lucky Fresha user! Here’s everything you need to know about the giveaway.