Space Salon x Fresha: raising the bar for hairdressing in Vancouver

Space Salon’s mission is clear: help people lead their best lives through hairdressing. This philosophy has taken them from humble beginnings in 1998 as a two-chair salon, to a multi-venue destination for some of the best haircare services in Vancouver. 

For co-founder Michael Levine, quality is everything. He vets everything to make sure the team at Space Salon only use the best of the best – from the hair care and styling products they stock, to the blow dryers they use. 

“We aim to take care of our clients so well, they won’t dream of letting anyone else touch their hair.”

Michael also has a penchant for helping new stylists build their skills and forge a career path in the industry. He runs the Vancouver Hairdressing Academy, where they’ve trained hundreds of new hairdressers – many of whom have gone on to win awards for their work. The academy helps raise the bar for hairdressing in Vancouver, while securing a stream of top-notch talent for Space Salon.

“We aim to take care of our clients so well, they won’t dream of letting anyone else touch their hair,” he told us.

“Fresha has completely changed how we manage our clients and schedules.”

Having set such a high standard for the services they provide, Michael needed a booking platform that would match his salon’s dedication to quality and help them keep growing. “Before choosing Fresha, I asked other salon owners what they thought of it. They all had nothing but praise for the platform,” Michael shared. “It’s completely changed how we manage our clients and schedules.”

Managing the whole business from anywhere, anytime

With a growing team, multiple venues, and a product line to run, Michael needs to know what’s going on with the business so he can make quick, informed decisions. Fresha’s reports give him the instant visibility he needs to do it.

“Before, I had to call or visit the salon to see how business was going. Now I use Fresha to instantly find the insights I need and solve problems straight from my phone.”

Michael uses Fresha’s reports to keep his finger on the pulse at all times and run Space Salon from anywhere. “Before, I had to call or visit the salon to see how business was going,” he recalled. “Now I use Fresha to instantly find the insights I need and solve problems straight from my phone.”

That visibility helps Michael streamline the whole business; including inventory management. “Managing our stock has never been easier. Getting a pallet of products delivered used to mean spending a day or more logging and updating our stock; with Fresha, we’re done in a couple of hours,” he noted.

It doesn’t end there: the reports also enable speedy, accurate cash ups at the end of each day – a huge time saver for the Space Salon team. “With Fresha tracking our appointments and payments, we’ve got a clear picture of each day’s earnings – without having to spend hours doing math or worrying about mistakes.”

Keeping in touch with clients, without hassle

Michael uses Fresha’s auto campaigns to keep clients coming back to the salon. He sends special offers by text message and email to welcome new clients, win back clients who haven’t rebooked, and reward their regulars. All without lifting a finger – Fresha takes care of it for them.

“We used to have to pick up the phone and reach out to people. Fresha takes care of that for us, so we can focus on the clients in the chair.” 

Staying in touch with clients is key for keeping them connected to the brand, but it costs valuable time. So Michael loves how Fresha automatically handles it for him and his team. “We used to have to pick up the phone and reach out to people. Fresha takes care of that for us, so we can focus on the clients in the chair,” he explained. “Plenty of our clients go from casual drop-ins to loyal regulars, and the auto campaigns play such a big role in that journey.”

Empowering clients to manage their own bookings

Space Salon’s team uses social media to showcase their talents and treatments, so they’ve added a prominent “Book Now” link to each stylist’s profile using Fresha. Now when potential clients view a stylist’s page or send a message asking about treatments, they can book an appointment then and there.

“Online booking takes the pressure off our stylists, and lets clients book whenever and wherever they want.”

Michael loves how seamless and simple the booking experience is, both for his clients and his team. “Online booking takes the pressure off our stylists, and lets clients book whenever and wherever they want,” Michael said. “Couple that with the assurance we get from taking deposits with Fresha, and we’re getting more bookings and fewer no-shows than ever.”

With Fresha, the only way is up

Fresha gives Michael everything he needs to keep Space Salon’s quality of service second to none, and take the business even further.

“Everything is done at such a high standard, from their booking and payment systems to their customer care,” he said. “And they’re constantly launching features that help us grow the business in new, exciting ways. With Fresha, the only way is up, and we can’t wait to see what the future holds.”