Prép Beauty Parlour on winning clients, saving time, and filling your calendar with Fresha

Mika founded Prép Beauty Parlour in 2010, set on creating a salon where luxury beauty services are accessible to all. Today, thousands of clients choose her salon in Vancouver, Canada for high quality services they can’t find anywhere else. 

“We’re all about luxury – from the services we offer, to the salon space itself. It’s a great atmosphere, and helps us stand out from other venues.”

Mika takes a client-first approach to running her business: every client gets the time and attention they deserve, services are priced affordably so all clients can enjoy luxury treatments, and Mika’s team will even travel straight to clients’ doorstep for at-home pampering sessions. “We’re all about luxury – from the services we offer, to the salon space itself,” explained Mika. “It’s a great atmosphere, and helps us stand out from other venues.”

Her staff are at the core of Mika’s business. Rather than spread her team thin across multiple areas, Mika recruited stylists who specialise in hair, makeup, nails, or lashes; as a result, her team is home to some of Vancouver’s most accomplished, talented artists.

Unlocking a smooth, streamlined salon schedule

When Mika first launched the business, she juggled appointments, staff rotas, and client notes using pen and paper, which led to double bookings and lost time. Mika tried using other booking platforms to solve the problem, but they were all limited in features and difficult to use. 

Then Mika discovered Fresha, drawn in by the platform’s powerful scheduling features and simple interface. Mika was able to move everything over from her old system without issue: from client data and staff details, to gift cards for her services. They were taking bookings on Fresha within a day. 

“Fresha changed everything for us. Staff love it. Clients love it. It’s so good for the salon.”

Now Mika doesn’t have to turn clients away due to double bookings, or spend hours managing appointments manually. She’s in complete control of her salon’s schedule, at all times, from anywhere; and with online bookings, the whole booking process is automated for them. “Fresha changed everything for us,” Mika shared. “Staff love it. Clients love it. It’s so good for the salon.”

“90% of our clients book online. It’s like having a 24/7 receptionist.”

Clients can book, rebook, and reschedule appointments themselves, and even pay for their appointments ahead of time, so Mika and her team never need to be stuck on the phone. “90% of our clients book online. It’s like having our own 24/7 receptionist,” Mika said.

Getting booked up with blast marketing campaigns

Before Fresha, Mika used a separate email platform to reach her clients, but it was expensive and never landed the results she needed. Now with Fresha, she can quickly create and send clients blast marketing campaigns, straight from the same place she manages her schedule. “It’s much more cost-effective, with much better results,” Mika observed. “Plus, I can see exactly who booked what service, and how much each campaign made in sales, which helps me target the right clients and make our marketing even better.”

“We send an email campaign every few weeks – it keeps our clients engaged and our calendar full.”

Fresha’s blast campaigns help Mika keep her salon’s calendar full at all times. “Things were a bit quiet back in January, so we used Fresha to send out an email encouraging clients to book. We were fully booked again within days,” Mika recalled. “Now we send an email campaign every few weeks – it keeps our clients engaged and our calendar full.”

Mika also uses Fresha’s automated campaigns to effortlessly stay in touch with clients. Each client gets a “thank you” message after their appointment to make sure they feel valued, which has led to many more tips and reviews for the salon. Clients even get text messages sharing a 10% discount on their birthday, encouraging them to celebrate and treat themselves.

Standing out and winning clients on the Fresha marketplace

One of Prép Beauty Parlour’s biggest sources of clients is their profile on the Fresha marketplace, which they use to boost their visibility and showcase what sets their salon apart. 

“Winning new clients takes both visibility and credibility. Our Fresha marketplace profile gives us both.”

Mika credits much of her business’s success to their glowing Fresha reviews – they’ve got 1,200 and counting, many of which Mika shares on social media to celebrate her staff’s great work. “Winning new clients takes both visibility and credibility. Our Fresha marketplace profile gives us both,” Mika shared. “We get seen by thousands of local clients, and our photos and reviews build trust and convince them to book.” To top it all off, their clients can book straight from their marketplace profile, letting Prép Beauty Parlour fill their calendar without lifting a finger.

Set for success with Fresha

In Mika’s words, while Fresha unlocks many benefits for her salon, the best thing about the platform is the amount of time it saves her every single day. She no longer needs to spend hours doing accounting or taking inventory – instead, she can dedicate her time at home to her family; all while growing her salon and focusing on the valuable tasks that take her business further.

“When you own a business, time is everything,” Mika explained. “Fresha gives me time back, and helps me make the most of each day. That’s priceless.”