Never have a no-show at your salon or spa again with Fresha

When clients are delayed, or, even worse, fail to make an appearance, it’s an irritating cost for any salon or spa that takes advance bookings. The good news is that with the right rules, regulations and tools in place, any loss of revenue from empty appointment slots can be reclaimed and even become a thing of the past!

We’ve outlined the steps you need to take to protect your business and make sure you never have a no-show again!

Client notifications are your first line of defence 

Managing our personal and professional schedules in tandem can often feel like a stressful juggling act. With so much on our plates, it can be hard to remember what day of the week it is, let alone an appointment that’s been booked weeks or months in advance. It’s the same for your clients; if you’re not reminding them of their appointment a day or two in advance, it’s highly likely that they’ll forget. Keeping your clients updated about their appointments from the date they book to the date they're due is the simplest and most effective way of making sure they turn up (or cancel with enough notice to backfill their booking). Confirmation and reminder messages are a great place to start, as any consultation forms your clients need to complete or additional info can be included.

For a truly consistent and engaging experience, it’s worth taking advantage of the full selection of client notifications we have set up. Keep your clients updated every step of the way with cancelled and rescheduled appointments, no-show notifications, and post-appointment thank yous that offer the perfect opportunity for them to easily book with you again. 

Set up no show protection - it does what is says on the tin 

Clients are far more likely to attend an appointment if they’re at risk of being charged for cancelling late or not showing up. That’s why creating these types of penalties is a great way for salons and spas to lock in a realistic commitment from their clients. Plus you’re never out of pocket if your clients don’t end up making it (especially if it’s too late to fill the spot).

With a no-show protection policy, clients are required to secure their appointments with a payment card but no money will be taken upfront. This means you can set a cancellation policy and choose to charge a fee when clients cancel late or don’t show up. By using this advanced feature, you can reduce no-shows and late cancellations by as much as 90%, saving you time and money by ensuring your appointment slots don’t go to waste.

Helping you manage those tricky conversations

We know bringing up the bill can be awkward at times, so we've made our payment process as transparent as possible. Every client who books online will see your cancellation policy clearly, so there's no room for misunderstandings. Plus, you get to decide when to apply your policy; so if a client calls ahead and cancels due to an emergency, you could show goodwill by choosing not to charge them. You can even choose to exclusively apply your upfront payments and cancellation policies to new clients, until you've got a better understanding of their booking habits.

Ultimately, you're in control: our payment processing is built to give you the flexibility you need and help you get the most value out of each day, without any costly no-shows. All while maintaining a great relationship with your clients, both newcomers and loyal regulars.