This year Father’s Day falls on Sunday 19th June, so you still have plenty of time to launch a campaign to maximise appointments and sales through Fresha’s online appointment scheduling software.
Gift buying for Dad, or a special man or father figure in your life can be a notoriously difficult task. It’s pretty much a given that they’ll receive socks, chocs and the usually array of go-to gifts. So, take this opportunity to encourage your clients to invest in a gift that will improve their health and wellness, or provide a much appreciated and unexpected grooming experience beyond their usual haircut, shave and beard trim.
Traditional treatments and experiences popular with men include facials, deep tissue or sports massage, saunas and steam rooms. However, the 2021 Mindbody Wellness Index uncovered some surprising trends in men’s wellness and grooming. It highlighted, for example, that 64% of men have increased their focus on health and wellness since the beginning of the pandemic. Naturally men want to feel fit and healthy, and they’re more likely to visit gyms and fitness studios than women. But thanks in part to reality TV shows such as Love Island, men are now increasingly interested in higher-value treatments such as hair removal, Botox and fillers.
Let’s look at how you can take your most popular treatments and market them for Father’s Day.
As the world’s #1 free appointment scheduling software, Fresha is packed with marketing features to help you boost sales and bookings. To set up a strong Father’s Day marketing campaign, these key features can help you tempt clients to book or buy the ultimate Father’s Day gift.
Once you've created your Father’s Day promotions, it’s time to roll them out across your website and social media channels to maximise awareness. Encourage your fans and followers to like and share your offers by creating strong content to peak their interest.
And remember, attract existing clients with a marketing email or text message via the Fresha platform to notify them of your Father’s Day campaign. Our blast marketing tool is integrated into the platform which is the perfect way to let your clients know what they can book or buy for their loved ones.
Get ahead of your Father’s Day marketing campaign with Fresha’s free appointment scheduling software.