Check out our top tips for using our online booking software to make your online profile stand out from the competition.
You don’t have to be a professional photographer to take amazing pictures of your salon or spa, and when new and returning clients scroll through Fresha, the first thing they’re going to see is your online profile picture.
Making sure your clients feel safe and secure when visiting has never been more important, so before taking any photos, make sure the room is clean and tidy and set up in the same way it looks when clients come to visit.
Use different angles of your interior and shots of your team in action to showcase your services and help clients understand what it is that makes you different.
Our photography guidelines will tell you everything you need to know about using the right pictures to showcase your business and services.
Your Fresha profile needs to say exactly what your business has to offer and what makes it better than its competitors. Add key details about your business and personalise your listing by showcasing your services and telling potential clients what makes you unique.
Anything between 50-100 words should be enough to describe your business and show clients why you're worth a visit! Try to use keywords that people would be likely to use when searching for your services. For example, if your business specialises in nail services, it’s worth including words like nails, manicures, or pedicures in your profile description to put your profile at the top of their list!
If you're struggling to find the words to describe your business, try asking your clients what it's like to visit your business and what they enjoy most.
There are a few things we’d recommend checking to make sure clients can easily navigate your service list and book the service that’s right for them:
Client reviews are an important part of any business success story and can have a huge impact on how many new clients are discovering and booking your services online. According to BrightLocal, around 93% of consumers will read reviews of local businesses to determine their quality.
Reviews build trust and credibility in your business, services, and staff members, so make sure your thank you notifications have been enabled so you can start asking your clients to leave reviews about their visit.