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How to make your online profile stand out on Fresha marketplace

Charlotte Thornalley on

By listing your business on Fresha, you’ll be joining the world’s largest network of beauty and wellness professionals helping clients in over 120 countries to look and feel their best! Your online profile is the first thing new and returning clients are likely to see when discovering and booking your services online, and with over 40,000 clients making more than 1 million bookings every month, it's important that yours stands out from the other service providers in your area! 

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Check out our top tips for using our online booking software to make your online profile stand out from the competition.

Take high-quality photos

You don’t have to be a professional photographer to take amazing pictures of your salon or spa, and when new and returning clients scroll through Fresha, the first thing they’re going to see is your online profile picture. 

Making sure your clients feel safe and secure when visiting has never been more important, so before taking any photos, make sure the room is clean and tidy and set up in the same way it looks when clients come to visit.

Use different angles of your interior and shots of your team in action to showcase your services and help clients understand what it is that makes you different.

Our photography guidelines will tell you everything you need to know about using the right pictures to showcase your business and services.

Tell us who you are and what you do

Your Fresha profile needs to say exactly what your business has to offer and what makes it better than its competitors. Add key details about your business and personalise your listing by showcasing your services and telling potential clients what makes you unique.

the groom room

Anything between 50-100 words should be enough to describe your business and show clients why you're worth a visit! Try to use keywords that people would be likely to use when searching for your services. For example, if your business specialises in nail services, it’s worth including words like nails, manicures, or pedicures in your profile description to put your profile at the top of their list!

If you're struggling to find the words to describe your business, try asking your clients what it's like to visit your business and what they enjoy most. 

Click here for more information on setting up your online profile.

Tidy up your service list

There are a few things we’d recommend checking to make sure clients can easily navigate your service list and book the service that’s right for them:

  • The order your services are displayed in your Fresha account is exactly how they’ll appear for clients booking online. Prioritise your best-selling services by displaying them at the top. Click here for more info.
  • Use categories to make it quick and easy for clients to browse your service list and choose which one is right for them. 
  • Make sure your pricing is consistent and representative of the quality of the services you have to offer. 
  • Add service descriptions to tell the client exactly what’s included in the service. Be specific and avoid repetition. 
  • Make sure that all the services you offer are listed. If there are any services you no longer offer, make sure these are removed or if you have new services you’d like to offer, get these added in.
  • Check for spelling and grammatical errors and make sure you’re using the same terminology across the board. 

Start collect positive reviews

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Client reviews are an important part of any business success story and can have a huge impact on how many new clients are discovering and booking your services online. According to BrightLocal, around 93% of consumers will read reviews of local businesses to determine their quality.

Reviews build trust and credibility in your business, services, and staff members, so make sure your thank you notifications have been enabled so you can start asking your clients to leave reviews about their visit. 

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