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Hear from our founders: why our secure payment solution is worth investing in

Charlotte Thornalley on

As the founder and CEO of the world’s largest beauty and wellness booking platform, Nick Miller and William Zeqiri know a thing or two about secure payment processing solutions. Since we first introduced our built-in Pay by link payment solution, Fresha’s payment processing offering has become increasingly responsive to the demands of running a modern-day salon.

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With fully integrated card terminals that keep processing rates low and no monthly rental charges, we’ve created a truly seamless checkout experience that will keep your business running smoothly and your clients happy.

We decided to ask Nick and Will why choosing the right payment processing solution is so important, and what investing in Fresha could do for your business.

How can a built-in payment system impact the success of a business?

Leading payment processing solutions go far beyond simply processing payments. They offer financial protection by securely capturing client card details on file and charging in case of no-shows. With many businesses struggling since COVID-19, financial security features have become a must-have. Businesses that adopt modern payment systems have more time to switch the in-store focus back to their clients. They save time, increase efficiency through automation, and are an integral part of the smooth functioning and growth of any business.

Why do you think booking software has become increasingly popular within the beauty and wellness industry?

A key challenge faced by many businesses is the inefficient utilisation of appointment schedules, causing low occupancy rates and loss of revenue. Our technology optimises your calendar with real-time online availability and can increase salon revenues by 30%. We know clients want to book appointments outside of regular working hours, and not everyone has time to call up during the day. Staying open online 24/7 gives clients the flexibility to book at their convenience, and also capture new clients looking for services in your area.

How can payment systems encourage repeat business and boost client retention rates?

It’s rather simple really - by offering your clients a best-in-class experience with a modern, secure, and easy-to-use payment solution, they’ll keep coming back. An effective approach to keep clients returning and spending more is through prepaid packages and memberships. It’s a win-win, as the clients get a better deal by paying for your services in bulk, and you get to secure more revenue in one go. 

What are the main benefits of introducing a payment system to your business?

Above anything else, it’s about generating more income. Be it through no-show protection, online tipping, or automating key business processes, you can spend less time on admin, and more time focusing on what matters – your clients.

What advice would you give to anyone who isn’t currently using a payment system for their business?

What are you waiting for!? Quite simply, businesses that don’t adopt a cashless model will be left behind. Your clients are already accustomed to easy, modern ways to book and pay online, it doesn’t need to be any different when visiting a salon. Get with the times - Fresha has got you covered! Sign up to Fresha now.

What are the main things business owners should look out for when investing in a payment system?

Always check for hidden fees! Make sure there are no hidden monthly rental costs or subscription charges on top of your payment processing rates – it all adds up. Also, check your payment system is fully integrated and works seamlessly with your online booking software. At Fresha, we’ve kept things simple by having everything you need to run your business in one place, including our fully automated payment processing solution. And best of all we only charge a small fee per transaction, so you’ll only ever pay for what you use.

How can business owners get the most out of their payment system?

Find a payment solution that is fully integrated with your booking software so you have everything you need to run your business in one place, like Fresha. By managing your transactions alongside your calendar, you can reduce the amount of time spent manually adding up payments from a separate system to make sure they match your reports.

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