Read on to find out how our simple and automated campaigns can boost birthday sales with Fresha.
We designed Fresha to make the day-to-day running of your salon or spa business easier. That’s why our appointment scheduling software is free to download for any business in the hair, beauty and wellness industry.
Fresha captures and stores your client data safely and securely, and this includes their email address, mobile number and date of birth. Once you have this information, you can use it to schedule automated birthday notifications using our smart delivery technology.
The easiest way to send birthday emails and SMS text messages to your clients is with our Auto campaigns. This feature enables you to set up recurring, automatic messages that save you a lot of time and effort. Auto Campaigns can be fully personalised, and once you have set them up, events in your calendar such as birthdays will trigger them to send.
You can pause, edit or delete Auto Campaigns at any time to suit your needs, and as they are included in the range of free-to-use Fresha features, there’s no added cost for sending them.
Although our Auto Campaigns function has been created to help you grow your businesses, and increase sales, the real purpose of birthday campaigns is to add value to clients.
Ultimately, you want to treat your loyal clients who have supported your business by wishing them a happy birthday, and extending a genuine token of thanks to make their day even more special. Your message should be sincere and focused on making the client feel extra special and valued.
Although most salons and spas opt for a birthday discount to reward their clients, it’s not the only option to consider. Of course, money off is always welcomed so if you prefer to stick with tradition, then a generous discount off their next service and products will not go amiss.
That said, you could invite your client to book an appointment and tempt them with the promise of a birthday gift on arrival. A goodie bag with free samples, retail products relevant to their service, and even a few chocolates or delicacies would be most welcome. You might even consider offering a glass of fizz on arrival, or a fresh juice for a non-alcoholic alternative.
Small gestures make a huge difference and they’re great PR too, as they’ll tell their friends, families and work colleagues how special you made them feel.
Why not use this opportunity to introduce your client to a new service or treatment? Simply encourage them to book a treatment in the next month by offering to add on a free mini treatment as a birthday gift. For example, if they book to have their highlights redone, add a free deep conditioning treatment. Or if they book a facial, add a free scalp or hand massage. Offering a free mini treatment works out well for your business, as it will cost you very little and they may well want one at full price next time!
Never miss a client’s birthday again with our free salon and spa appointment scheduling software. Set up your Auto Campaign now at http://www.fresha.com/for-business.