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How to attract both new and existing clients

Emily May on

There are two main ways to grow your business – one is to win new clients and the other is to tempt your existing clients to try new services and spend more. So, why not do both? 

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It’s vital to put your clients front and centre of your marketing plan, as their experience will encourage friends, family and colleagues to visit your business too. Here are some ways you can use Fresha’s appointment software to look after both your loyal clients and attract new clients.

Win new clients

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When you join Fresha, your first goal should be to create a marketplace profile to attract new clients with online bookings. Inspire and attract new customers by personalising your profile with your unique branding, and make sure your treatment list reflects the type of services clients expect from your barber, salon or spa business.

Your existing clients are a treasure trove that can help build your business – and that includes recruiting new clients. You can create a discount that your clients can pass on to their friends. Or why not run a blast marketing campaign asking them for a referral and offering them an incentive in return? This could be in the form of a discounted service or free treatment, or you might offer a goody bag. 

Of course, one of the most valuable gifts an existing client can give you is a glowing review. Never miss the opportunity to ask your clients for reviews with our automated “Thank You” notification. Google Reviews lead to more visibility on searches, so set up Reserve with Google and claim your Google My Business listing for the best chance of success.

Add value for existing clients

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One way to keep your loyal regulars feeling valued is by rewarding them with special offers and promotions delivered through Fresha’s marketing features. You can display your gratitude with exclusive offers, VIP events, free consultations and refreshments.

However, not everyone is on the hunt for a deal, so think about increasing value as well as enticing them with promotions. Blast campaigns are ideal for maintaining good communications with your clients. Keep them engaged with marketing messages and social media content including expert tips and your latest news. Encourage clients to like and share your social media posts to achieve a better reach. It all helps make them feel closer to you and included in your business. 

If you haven’t already, set up your online store so you can sell your favourite products online. Your clients can order at their convenience for collection or delivery, or reserve ready to take home after their next visit.

You can also sell membership packages to your most loyal clients to keep them coming back for their favourite treatments each month. This also guarantees you a fixed monthly income.

Learn more about how Fresha can help you to reach your clients with our online appointment scheduling software for salons and spas.

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