As the best appointment scheduling software for small hair and beauty businesses, you use Fresha to manage appointments, but you can also use its tools to connect and engage with your clients. These strengthened relationships will in turn boost your appointments and sales. You can easily send personalised emails and SMS text messages directly to your clients with our Blast marketing campaigns feature. As your client contact details are safely stored and linked to your live data, you can quickly and accurately target the right groups of people.
Sending marketing emails that your clients will really appreciate and respond to doesn’t always have to be sales or offer-led. While there’s no denying that exclusive discounts are attention-grabbing, mix up your messaging to showcase your expertise, offer advice, and serve up hair and beauty tips and news.
Remember, your clients don’t come to you because they get deals and discounts, they value your professional expertise. Build on this trust by pointing them to new ways of enhancing their hair, skin and nail care. Reinforcing your knowledge is a powerful alternative route to direct sales.
Linking your expertise to a new product or service innovation, inviting your client in for a consultation review, or just giving them food for thought, are all valuable aspects of your marketing strategy.
If you’re at a loss as to how to create engaging content that will encourage your clients to book or buy, simple occasions and events in everyday life will give you good reasons to reach out. The changing seasons, cultural references, new team members, and the introduction of new services, treatments and products are all worthy topics that will peak interest.
Here’s a small selection of example topics to open up communication:
Clients will love to hear your latest news in this format, which reads more like the kind of advice they read in a magazine or online article. The fact that it comes directly from their favourite salon or spa makes it all the more powerful.
Yes. Blast email campaigns are perfect for marketing activity, but don’t forget to use the SMS text messages function to your advantage too. Although they may cost more to send, texts have a much higher open and click-through rate compared with emails.
You can use this feature to encourage clients onto your Fresha profile, website or social pages. Add a Fresha link to entire service offering, or a custom URL link of your choice. Texts are short and punchy, and can reinforce the email campaigns that you’re sending. Try titles such as:
Once you’ve decided what message to share in your Blast marketing campaign, make sure you maximise its impact and potential:
Note: Fresha’s Blast marketing email and text charges vary, depending on your region.