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3 ways to boost your Easter sales

Emily May on

Now is the perfect time to launch campaigns and boost your sales ahead of the Easter Weekend (15-17 April). Easter represents a time of new beginnings, so your clients will be thinking about revitalising their hair and beauty routines and welcoming in the new season with a fresh new look. 

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Fresha includes many intuitive marketing tools to help you grow your business, so here are 3 simple and easy-to-implement marketing ideas to get your Easter campaign off to a great start. 

Eggciting promotions

You can have a lot of fun dreaming up some Easter-themed offers to pass on to your clients, but why not consider these? 

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Bundles: Service or treatment bundles are a great way to increase revenue and encourage clients to try new things. By bringing together complementary services, treatments and experiences, clients get to try more of what you offer and they create amazing gift experiences too.

Indulge the senses by pairing a chocolate body wrap with a coconut hair mask, or combine treatments for sun protection, tanning, waxing, nails and exfoliation – anything to get your client's hair and body ready for some sunshine.

Spa days and stays: Thanks to the long bank holiday weekend, this is the perfect opportunity to push spa days and stays to help clients completely relax and unwind. Create Easter-themed weekend packages that include the treatments and services they’ll love and want to come back again for! Successful campaigns can resonate long after the initial result and win you regular clients, so getting them right is great for long-term business.

Special discounts: To keep it super simple, why not create an Easter discount or which can be applied at the checkout and redeemed against services or treatments being booked. Head to your Fresha dashboard, go to Promote and then Deals to set up your discount in seconds. It’s that easy! 

Easter VIP Event

Feeling ambitious? The sun is out, days are longer, COVID restrictions are lessening, and Spring has sprung – so why not celebrate with a VIP event for your most loyal clients? 

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Our free appointment scheduling software makes it easy for you to create the right guest list for your event. You can send out a blast email and select groups to invite such as loyal or recent clients.

Then use this opportunity to showcase new treatments, expertise or products, or give a short talk or demonstration, while boosting numbers and attracting new clients by inviting your clients to bring a plus one. 

Soirees like this can be great fun, clients can talk openly about what they want or need, and you can introduce ideas in an informal and social setting. Offer an incentive such as free product samples or a glass of fizz and you'll definitely get some brownie points!

Don’t put all your marketing eggs in one basket

Finally, when it comes to reaching out to your clients – spread out your efforts. Social media is a great and cheap way to get noticed, so make sure you run any Easter campaigns across your Instagram, Facebook and on your website, as well as maximising your campaign reach using Fresha’s intuitive marketing tools.

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With marketing emails, SMS notifications, discounts, and many other features at your fingertips, your hair, beauty or wellness business can really capitalise on occasions like Easter, so don’t waste a great window of marketing opportunity and hop to it!

We pride ourselves on creating the best appointment scheduling software for small businesses. Find out more and join today at www.fresha.com/for-business 

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